Regional Sales Manager

  • £60000 - £66000 per annum + Car, Pension, H/C, Home working
  • North West England
  • Permanent

North West England & Wales
Field-Based | Reports to UK Commercial Manager

Regional Sales Manager to drive growth across Northwest England & Wales, combining strong account management with proactive business development.

In this pivotal role, you'll split your time between 70% existing customer management and 30% new business acquisition. With a 30% YoY growth target, we're looking for someone who can expand key accounts, identify new revenue opportunities, and deliver results in a competitive, contractor- and local authority-led market.

What You'll Do

  • Own and grow a regional portfolio, managing the full sales cycle.
  • Build strong, long-term client relationships.
  • Respond to enquiries, prepare quotes, and follow through to conversion.
  • Promote all revenue streams - new and pre-used equipment, hire, maintenance, parts & service.
  • Lead on tender submissions and support product demonstrations
  • Maintain accurate records in CRM and generate timely reports.
  • Represent the company at trade shows, seminars, and regional events.
  • Collaborate cross-functionally with Sales, Engineering, Finance and After Sales

What You'll Bring

  • A proven track record in field sales and effective account management
  • Excellent communication, negotiation, and presentation skills
  • Self-motivated with the ability to manage your own workload.
  • Proficiency in Microsoft Office and CRM systems
  • A full UK driving licence (HGV licence is a plus)
  • Residency within the Wales North West or local regions

Rewards

  • Hybrid Lexus company car
  • Non-Contributory Life Assurance at 3 x your annual gross wage
  • 25 Days Holiday
  • Christmas shut down
  • Pension, split at 4% for both employee and employer.
  • Sick Pay, Sick is paid as 2 Months full Pay, 4 Months half pay
  • Medical Leave
  • Cash Plan, this is a taxable benefit and give you discounts, money towards medical items such as dental and doctors, you also have an EAP and virtual GP who is available 24 hours a day.
  • Bereavement Leave, up to 3 days dependent on the relation/individual

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