W Talent are supporting a global industrial manufacturing business based in Sheffield in the search for a hybrid-based European Sales Manager to drive strategic growth across industrial distribution and end-user markets.
This is a high-impact commercial role focused on developing distributor relationships, expanding market share, and delivering sustainable revenue growth across the EU region. The successful candidate will act as a key interface between customers, distribution partners, and internal business functions.
European Sales Manager
The European Sales Manager is responsible for developing and executing regional sales strategy across distribution and end-user channels. You will manage key distributor accounts, identify new business opportunities, and support the overall direction of the European sales function. The role requires a strong blend of strategic thinking, technical understanding, and hands-on commercial execution. You will work cross-functionally with production, customer service, quality, and wider commercial teams to deliver growth and customer value.
Key Responsibilities
- Develop, maintain, and grow sales across regional distribution accounts in line with business growth targets
- Build and manage strong relationships with distributors, representatives, and end-user customers across Europe
- Conduct regular customer engagement and sales calls to identify needs, VOC feedback, and new product opportunities
- Develop and execute structured territory and account plans to maximise market coverage and sales performance
- Maintain a robust sales pipeline within CRM systems, ensuring accurate forecasting and opportunity tracking
- Prepare and deliver customer presentations showcasing product capabilities and value propositions
- Promote technical understanding of products, applications, and solutions to customers and stakeholders
- Identify, document, and follow up on new business leads and growth opportunities
- Manage customer issues, complaints, and returns in line with internal processes
- Apply value-selling techniques to position solutions against competitors and alternatives
- Prepare pricing and quotation proposals for approval where required
- Represent the business at customer events, exhibitions, trade shows, and industry meetings
- Travel up to 50% across the assigned European territory
- Work collaboratively across internal departments including Production, Quality, Customer Service, and Technical teams
Education & Experience
- Ideally located within 1 hour of Sheffield
- Bachelor's degree in Business, Engineering, or related discipline
- 5+ years' experience in industrial sales or technical B2B sales environment
- Proven experience working with distributors, OEMs, contractors, or industrial partners
- Strong track record of achieving or exceeding sales targets
- Experience within industrial products, manufacturing, or engineered solutions
- Strong relationship-building and stakeholder management skills
- Excellent communication skills, both written and verbal
- Ability to manage multiple accounts, projects, and priorities simultaneously
- Strong commercial awareness and business acumen
This is a hybrid European-based position with travel across the assigned territory (up to 50%). The role offers the opportunity to join a global industrial organisation with strong technical capability and a focus on long-term growth. You will play a key role in shaping regional strategy and expanding the company's presence across European distribution and end-user markets.